Headline news today in Australia is so-called cosmetic 'king', Napoleon Perdis, claiming that women should be turning to Boxtox much younger. According to Perdis, women should be getting jabbed with Botox by the time that they turn 3o.
The article I have linked to above does not mention that age of 30. However I saw Perdis in interview on Australian television earlier tonight and I can assure you that he did indeed make that claim.
Just what precisely is wrong with aging 'gracefully'? With looking after yourself with proper nutrition and facial care that does not require injecting yourself with foreign matter that gives you all the facial expression of a brick. But it is not just Botox that Perdis claims these younger women should be using. They should also be getting their faces treated to laser treatment.
Where this became particularly disturbing was to see just what impact these sorts of stunts are already having. I watched a woman in her early 20s, getting a Botox treatment. Her justification? She is already getting the occasional wrinkle and the price of beauty means those have to be removed, presumably at all costs.
You just have to look at how many young women, even adolescents, have been starving themselves for years in pursuit of supposed ideals of beauty which publicly insist that only impossibly thin is beautiful. With the likes of Perdis now openly pushing for younger women to resort to facial injections and laser treatments, we shall almost certainly see younger and younger women resorting to this sort of nonsense.
Ironically, this stunt, obviously done to support Perdis releasing a book, occurs at the same time that the push to show women as natural in magazines, is gathering momentum.
What on earth is wrong with admitting that we have lumps, bumps and other things?
In my opinion, Perdis deserves a major kick in the butt for his comments that will almost certainly have an irresponsible impact on the young.